With our knowledge of the local market and on the ground skills, PPR can recommend the best approach to meet each client’s needs. By tailoring and formulating a mix of traditional and new media, we tactically reach out to the relevant target audience.
Serving over 1.3 billion people, the media market in China is the second largest in the world, with more then 3,000 television stations, 2,000 daily newspapers and 650 radio stations reaching in to homes across the country.
Hong Kong’s 6.9 million inhabitants have access to 19 daily newspapers, 12 radio stations and four major television stations that broadcast alongside more than 200 cable and satellite channels. Viral marketing tools such as EDMs and SMS play a major part in the lives of the younger generation.
